Welcome the Monarch Butterflies to Pismo Beach!
September 29, 2017
Pismo Jazz Coast with logo sm
Pismo Jazz Jubilee brings New Orleans to the California Central Coast on October 26th to 29th
October 14, 2017
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Spend Your Most Beautiful Autumn In Pismo Beach

In Pismo Beach, autumn just keeps getting more and more beautiful. Through the holidays, taste the locally grown and produced wines,  visit nearby See Canyon Apple Farms, experience the great outdoors, attend fun events and enjoy pleasing seasonal rates at our exceptional array of oceanfront accommodations.

Now is the time to visit Pismo Beach and experience the best of the Central Coast’s Wine & Waves!


Some of our area’s upcoming events include:


Clam Festival

Friday, Oct. 20 – Sunday, Oct. 22, 2017

Celebrate the 71st Anniversary of the Clam Festival in Pismo Beach which includes regional food & food trucks, wine & brews, music, entertainment, Kids’ Zone, Wine Walk, Chowder Contest, Clam Dig, Surf Contest, Clam Bake, and so much more. Tickets sell out early.

Jubilee by the Sea Jazz Festival

Thursday, Oct. 26 – Sunday, Oct. 29, 2017

Jazz and Wine Lovers gather to celebrate the 41sth Annual Jubilee by the Sea Jazz Festival featuring New Orleans-style jazz, big band performances, dancing, local food and beverages.

Welcome the Monarchs October 2017

The Pismo Beach Monarch Butterfly Grove is one of only five sites in the state that has counts of over 10,000. Each year thousands of vibrant orange and black Monarch Butterflies flock to Pismo Beach, seeking shelter from the freezing northern winters. From late October to February, the butterflies cluster in the limbs of a grove of Eucalyptus trees at Pismo State Beach. The grove is easily accessible and is located on CA State Highway 1 at the south boundary of the city limits of Pismo Beach.

Migrating Wildlife

With over 26 miles of pristine coastline throughout our rich natural world, you can kayak or SUP along outstanding vistas of rugged coastline and oceanic caves nestled beneath palisades accompanied by migrating marine life such as dolphins, whales, and sea otters and numerous bird species including warblers and adorable snowy plovers.  Ride horseback along white sandy shorelines and a riparian estuary flanked by majestic Eucalyptus trees, home to our famous Monarch Butterfly Grove.

Tasting Rooms & Wineries to Explore

Pismo Beach offers the perfect pairing of Wine & Waves with beautiful beaches and a taste of California wine country at your fingertips at our downtown wine tasting rooms, oceanfront resorts and distinct restaurants. Learn about the local culture and discover new grape varieties produced here in the historic winemaking regions of Edna Valley, Arroyo Grande and Avila Valley all of which are located just minutes outside of downtown Pismo Beach.

Become Part of Pismo Beach’s Dynamic Online Community

With over 188K followers, join our thriving Facebook, Instagram, and Pinterest and stay up to date on what’s happening in the area.